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Rewriting the rulebook for perishable eCommerce fulfillment

Our team comes from organizations at the forefront of eCommerce fulfillment and perishable logistics.
We envision fully eliminating fulfillment as a barrier to perishable eCommerce growth and expansion.

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About Coldcart

For years, Coldcart’s founding team has been at the center of perishable eCommerce fulfillment and logistics. We’ve collectively:
  • Invented the direct-to-consumer meal category.
  • Scaled and automated one of the world’s earliest eCommerce pick-and-pack operations.
  • Built the fulfillment network for one of the world’s largest and fastest-growing eCommerce companies.
  • Shipped billions of dollars of parcels and food products globally.
  • Achieved millions of dollars of supply chain efficiencies through advanced analytics and optimization.
From our time across this ecosystem, we’ve experienced firsthand how the complexities of fulfillment directly limit a business’s ability to grow and scale.
These learnings inspired us to create Coldcart as a new approach to perishable fulfillment. With the right capabilities and execution, cold chain fulfillment does not have to be so complicated.

See how it works

Meet Some of Our Team

  • Bob LeGere

    Head of Sales

    Top-ranked sales leader at ShipBob, growing revenue by 10X over six years. Scaled multiple departments including enterprise and commercial sales, business development, and ShipBob’s WMS business. Co-developed growth strategies with product and marketing teams, generating $45M+ new revenue in 2023.

  • Jason Park

    CEO & Co-founder

    Managed eCommerce fulfillment and logistics for 500K+ diverse industrial products at McMaster-Carr, 98% of which shipped from stock and delivered same or next day. Created and scaled Allstate’s consumer identity protection business. Led strategy consulting engagements at Bain & Company, with focus on technology and cloud services clients.

  • Joe Rohde


    Architected, designed, and delivered a supply chain services and analytics platform generating millions in cost and performance efficiencies for global 4PL clients. Proven track record of evolving the technology function into a competitive advantage to directly increase market share and open new revenue streams. Extensive experience with complex SaaS solutions in a wide range of industries, including supply chain and logistics, retail, high-end luxury residential, and healthcare. Built and transformed large engineering teams from the ground up, with 360-degree feedback on team culture, practices and processes, and personal alignment with company objectives.

  • Matt Salzberg


    Founded Blue Apron, leading the company to a $2B IPO and achieving $910M trailing revenue as CEO. At Blue Apron, developed cold chain fulfillment approaches now widely used in perishable eCommerce. Managing Partner at Material, a venture capital fund and studio uniquely focused on company creation. Named 35 under 35 by Inc. Magazine, 40 under 40 by Fortune, and 40 under 40 by Crain’s.

  • Noah Bruun


    Scaled eCommerce pharmacy startup from zero to $500M+ run rate as COO. Managed cold chain fulfillment across 40+ locations with nationwide delivery and shipping. Led teams of over 1,000 individuals across operations, customer experience (85+ NPS), and go-to-market functions. Previous operational and leadership experience for a leading global airline and an international marketing agency.

  • Vlad Laypa

    Head of Product & Engineering

    Executive leadership experience across technology, product management, UX and data science functions. Architected and operationalized software systems for startups and Fortune 500 businesses, across a diverse array of industries including eCommerce, cybersecurity, healthcare, and financial services. Track record of scaling startup SaaS products which multiplied in ROI and exit valuation.

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